The Brandon White Show (EDGE for peak performance)
The Brandon White Show brings you conversations worth listening that expand your ideas, knowledge and know how.
Previous guests include successful entrepreneurs, peak performers, authors, Emmy Award winners, scientists, explorers, Navy SEALS, fighter jet pilots, venture capitalists, angel investors, professional athletes, artists, and other seemingly ordinary people doing extraordinary things.
Listen in to expand your landscape of understanding and gain an edge to win in your business and your life.
Your host, Brandon White, is an entrepreneur with two exits (so far), lots of strikeouts, author, former venture capitalist, management in Marketing at AOL, and currently is investing $500k of his own money to create a holding company worth $1b in 7 years.
The Brandon White Show (EDGE for peak performance)
Jiu Jitsu to Mastering Pay Per Click Advertising with Joe Khoei CEO of SalesX
Joe and his family fled Iran in 1983 and landed at San Francisco Airport with $700 and no idea how to speak english.
Flash forward to 2023 and Joe runs a digital marketing company that works with national brands like Plow and Hearth, Harnery & Sons, The Christian Monitor and others, specializing in Google pay per click (PCC) advertising.
Listen in to get actionable digital marketing tips as Joe shares how he applied what he's learned in Jujitsu to master the PPC Google game.
EPISODE LINKS
- SalesX
https://www.salesx.com
TIMESTAMPS
[00:00:52] - Learning Jiu Jitsu from Gracie
[00:04:06] - Absorb, Discard, Add, Uniquely Yours
[00:05:49] - Fled Iran with $700, 1983.
[00:16:17] - Research, pitch, educate, succeed.
[00:20:53] - Cut 40% cost per close lead.
[00:25:15] - "Pitch, listen, craft, succeed."
[00:25:50] - Intent over technique
[00:28:56] - "Desperate for sales, solve a problem."
[00:32:18] - Monitoring KPIs
[00:36:20] - Google's Paid Search Domination.
[00:38:51] - YouTube ecosystem with ads.
[00:39:21] - Google's Money-Making Motivation.
[00:41:26] - Target high-value search terms.
[00:42:31] - Deposit sales, not clicks.
[00:43:56] - Avoid the Google Vacuum.
[00:47:25] - Attribution: Tenacity Required.
[00:48:17] - "Measure profitable actions by DMA."
[00:48:50] - Over 200 DMA KPIs Automated.
[00:50:55] - "Marketing: Money Machine, Not Guessing"
[00:51:31] - Crushing it with Google Ads.
[00:53:37] - VC money wasted on expensive leads.
[00:54:59] - Data-driven marketing analysis.
[00:56:44] - Create custom field in HubSpot.
[00:59:19] - High CPC in legal industry.
[01:00:34] - Closing the loop: Google Facebook Ads, contribution margin.
[01:01:57] - Google's controllable factors identified.
[01:11:45] - Maximizing client value through math.
[01:12:18] - Cyber War for Leads
[01:15:07] - Testing complex campaigns correctly.
[01:15:45] - Facebook, Google, Bing Advertising
[01:16:23] - Google Ads, Bing Ads, YouTube Videos.
[01:16:53] - YouTube drives cheap direct clicks.
[01:18:45] - Convey value in first 5 seconds.
[01:19:30] - Copywriting, copy editing, testing.
[01:20:08] - Metrics to measure copy quality.
[01:20:51] - Google provides free AI automation.
[01:22:22] - Analyze post-click data for ROI.
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Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.
Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and peak performance.
Who it's for
People that want to achieve their full potential.
Claim your edge with others who have been getting a step ahead.
Link to sign up: https://edge.ck.page/bea5b3fda6
A Podcast for entrepreneurs and peak performers
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