Does TV Advertising Still Work? Here’s What the Research Says

In this episode of Marketing Monday Brandon discusses two peer reviewed studies that appeared in academic journals that studied if TV advertising still works in today's modern world. 

The studies reveal useful information and suggestions that will give you an edge in your marketing.

EPISODE LINKS:

Studies mentioned in the podcast:

How Viewer Tuning, Presence, and Attention Respond to Ad Content and Predict Brand Search Lift
👉 https://pubsonline.informs.org/doi/abs/10.1287/mksc.2021.1344

The Effect of Content on Zapping in TV Advertising
👉 https://journals.sagepub.com/doi/10.1177/00222429221105818
 

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