We take a look at two peer reviewed studies that appeared in academic journals that show whether influencer marketing is better or worse vs. social media paid advertising.
The results may surprise you.
This is a Marketing Monday episode. Listen each Monday to the EDGE to get the latest marketing research, trends, and tips to give you an edge up on your competition.
CONNECT WITH US
Sign up for our Newsletter
Over 17,200 listeners and counting
https://edge.ck.page/bea5b3fda6
EPISODE LINKS:
Influencer Marketing Effectiveness Study in Journal of Marketing
https://journals.sagepub.com/doi/abs/10.1177/00222429221102889
Effectiveness of Influencer Marketing vs Social Media Sponsored Advertising
https://www.researchgate.net/publication/346412871_Effectiveness_of_Influencer_Marketing_vs_Social_Media_Sponsored_Advertising_Eficacia_del_marketing_influyente_Vs_la_publicidad_patrocinada_por_medios_sociales
HELPFUL FREE RESOURCES:
How to Write a Business Plan in 13 easy to Build Slides. FREE 30+ page ebook
https://www.buildabusiness.io/guide-to-building-the-perfect-business-plan1600276207655
Rather have someone build your business plan, pitch deck and financials for you, reach out to Brandon directly at B at BrandonCWhite.com
EDGE PODCAST INFO:
Apple Podcasts
https://podcasts.apple.com/us/podcast/edge/id1522407349
Spotify
https://open.spotify.com/show/7a3WcnSn9PlvwwF5hn4p4S
YouTube Channel:
https://www.youtube.com/channel/UCabV9Rcw4MohWvTGr3OTzFw
Website
https://MyEDGEPodcast.com
RSS Feed
https://buildabusinesssuccesssecrets.libsyn.com/rss
EDGE Podcast. A top podcast for entrepreneurs!
CONNECT WITH US
OTHER GREAT PODCASTS ON THE THE BEST PODCASTS NETWORK